La SAPE, The Clothing Niche Of Africa

It’s an art of living, it is the voice of people in a country characterized by political chaos and economical instabilities, it embodies souls and spirits to make it a religion in Brazzaville, Kinshasa and Paris, called the African dandy style by westerns but it is the light tower of the dark continent and the symbol of the Central African fashion.

La SAPE, a French acronym which stands for “Société des Ambianceurs et des Personnes Élégantes” which translates in English as “The Society of Ambiance-Makers and Elegant People” is the African attire born in the late 20’s in Brazzaville and Kinshasa mainly by men from the ethnic Bacongo group who – inspired by their French and Belgium colonizers who paid their labour with clothes – went on to add their creativity and crafted amazing styles which are characterized by the unique touch of mixing colours, matching the accessories and in bespoke suits.

Sapeur or Sapelogue are the actors of the Sapelogie movements who are reputated good dancers and with an eye of a refined elegance who would rather go hungry for days saving for an Italian suit with an African touch and that is termed as “Sapophobie”.

From the earlier years of Papa Wemba to Solange Knowless in her “Losing You” video and even our very own “L’enfant du Pays”, the style has a lot of ambassadors worldwide with shops in Paris, New York and Toronto and uncountable clothing boutiques in Africa .

Well readers, Italians and British are worldwide labelled as the best dressed gentlemen but we all know that bravest heroes are unsung right? And why buy from far when Africa got it all?

Africa got it all? Why is my mind so vague? I mean Rwanda got it all and there is only one destination to go and enhance beautifully your style and be the Sapeur that you aspire to be and that’s to the RWANDA CLOTHING STORE in Kigali and there you will not only find the perfect attire and style but even the accompanying accessories.

Hoping that you are on your way to our store – stay safe and sound!

Author of the article:

Ivan NyagatareIvan Nyagatare

Life isn't perfect but your outfit can be, come and join me and RWANDA CLOTHING in this long journey to perfection, and don't forget to leave a hello, advises or critics.

Get in contact with Ivan: ivan@rwandaclothing.com

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