It is difficult to identify real social impact in Rwanda which is directly related to fashion products as fashion clothing products cannot be considered as having clear positive effects such as strongly improving life quality or allowing people to live a much healthier or safer life.
Fashion serves our society by having intellectual impact on achieving more tolerance, more respect for individuality and helps to accept that everyone has the right to be happy its own way
Fashion products make the world simply more beautiful and allow people to express their own identity, uniqueness and style by wearing things accordingly to their taste. Fashion, same as art, also serves our society by having intellectual impact on achieving more tolerance, more respect for individuality and helps to accept that everyone has the right to be happy its own way. Fashion can directly destroy boundaries in the mind of people, can create cultural change and has the power to open a society and free its members from mental ignorance. Our RWANDA CLOTHING fashion products might not directly solve major social problems by buying and using them but the existence of our fashion products in Rwanda can help the country to overcome some of its intellectual and cultural limitations. For us at RWANDA CLOTHING fashion products are important because they demonstrate to everyone of us, that a world of beauty, art and culture influences our lives in a very positive way, makes us happier and lets us dream and believe that we all are able to achieve something great. Fashion shows the possibilities we all have and of what our creative mind is capable of. This is in our opinion the direct social impact of our products.
Income generated by selling RWANDA CLOTHING products is partly used for our charity work
Indirectly of course contribute our products – besides creating jobs, paying taxes and improving the image of Rwanda – to the wellbeing of people in Rwanda when income is generated by selling RWANDA CLOTHING products and is used for a good cause as the example of our charity fashion school project in South-Rwanda shows. Profits of RWANDA CLOTHING products made by our charity projects are in parts reinvested in these charity projects and another part is even given directly as salary and pocket money to the beneficiaries of the projects.
Even by buying RWANDA CLOTHING products which are not produced with the help of our charity projects, our charity work is supported and social impact is created since we are always donating a part of our earned profits to our charity work.
By every product sold from RWANDA CLOTHING our Rwandan community profits.
More texts by Roman Schulz: