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RWANDA CLOTHING will become one of the world market leaders in the African fashion segment in the next five years. Therefore our goal is to achieve the success of our international role models of the fashion market but at the same time to always remain true to our unique African fashion design and to preserve our Rwandan identity.
Our personnel is our potential – their power, their productivity and proficiency, their professionalism and passion are ours. It is possible for us when it is possible for people working for us.
As an internationally successful brand, RWANDA CLOTHING will become synonymous with African fashion and lifestyle worldwide. We represent authenticity, independence, creativity, innovation, ambition and professionalism, sense of responsibility and environmental awareness as well as what is natural and ethic. Our corporate culture is characterized by thinking globally, openness, diversity and based on trust. It utilizes flat hierarchies and promotes independent thinking and the use of ones own initiative at all levels.
Our products are truly unique. Unique African. After researching international and especially African trends by in-depth analysis of target groups and markets, RWANDA CLOTHING’s creative team, lead by Creative Director and main designer Joselyne Umutoniwase, develops up-to-date fashion designs according to a two-season cycle for Africa (spring and summer) and a four-season cycle for Europe and America (spring-summer-autumn-winter). Our patternmakers then transform these ideas into prototypes where the help of modern computer technology is becoming more and more important. Sample collections will be after displayed in the showroom of our RWANDA CLOTHING STORE and are manufactured in series according to our customer’s size and demands. When our overseas sales activities will start, we will then send the ready-made copies of the collection in international standard sizes to our trading partners relating to their orders or to one day self-owned or licensed retail stores of RWANDA CLOTHING around the world.
RWANDA CLOTHING designed by Joselyne Umutoniwase with her inspired and innovative fashion ideas is the authentic and genuine African fashion brand which brings completely new African design influences to the fashion market consisting of very fresh, beautiful, feminine/masculine and colorful designs combined with up-to-date styles and cuttings
RWANDA CLOTHING has set itself ambitious targets including considerable increases in sales and earnings. We want in particular to have extensive product expertise, strong brands, a global presence, efficient business processes, highly qualified and motivated employees, and distribution activities that are tailored to the end consumer.