NEW AFRICAN DESIGNS
WOMEN AND MEN OUTFITS
One of RWANDA CLOTHING’s most experimental collections designed by Joselyne Umutoniwase. We used new materials and new combinations – especially African leather was one of the main ingredients.
The collections was presented in a special fashion show.
ABOUT THE COLLECTION
Joselyne came back to Kigali after traveling through Europe again and she wanted to present something new in her next collection and show. So she created a very experimental Spring 2014 collection containing different materials with special textures, especially leather, and dominated by darker colors and also metal tones.
The collection was inspired by European winter collections of the big fashion houses but transformed in a more African style.
Joselyne had design support by her assistant Antoinette Twagirayezu who then just started her career at RWANDA CLOTHING and is now our irreplaceable Production Manager and second designer. Antoinette designed together with Joselyne all accessories of this collection.
Matching this new and special collection, we then presented it in a very unique fashion show on the 24th of August 2013 in Kigali which we called “THE RWANDAN FASHION UPGRADE” and which became a big success for our brand. New African fashion styles shown in Kigali.
We had professional Rwandan models for the show and Till Loeper as our main photographer who capture the special atmosphere in his images. The sound of the show was inspired by the Berlin fashion scene and we played the so called “Minimal” electronic music to give it a very underground ambience and a straight forward sound for good catwalking. Kigali meets Berlin.